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What impact does the perceived price–quality ratio have on hotel bookings?
The perception of the value for money in the reservations of a hotel is crucial in the decision to buy a potential guest. When a traveler chooses a hotel, the perception of the value of the reservation plays a crucial role in his purchase decision. A competitive price is a perceived value but many times, it is not enough. An experience aligned with the value that the customer expects to receive can really make a difference.