Featured archivos - Dataria Revenue Management Software https://www.dataria.com/en/category/featured/ Dataria Revenue Management Software — Revenue tools that boost your income Tue, 01 Jul 2025 10:11:16 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://www.dataria.com/wp-content/uploads/2025/02/cropped-favicon-Dataria-revenue-e1742816577647-32x32.png Featured archivos - Dataria Revenue Management Software https://www.dataria.com/en/category/featured/ 32 32 244928693 Beyond the Stars: Dynamic Hotel Benchmarking to reveal your true market position https://www.dataria.com/en/help/beyond-the-stars-dynamic-hotel-benchmarking-to-reveal-your-true-market-position/ Mon, 30 Jun 2025 13:14:43 +0000 https://www.dataria.com/?p=5384 For years, the number of stars has been the main reference for understanding the position of a hotel in the market. Currently, in an environment where perception of value, the customer experience and the global offer weigh more and more, focusing exclusively on the category can lead to decisions that are poorly aligned with reality. Today, looking beyond the compset traditional and star is not only recommended: it is necessary. Why is the traditional category no longer enough? It’s time to move towards more in-depth hotel benchmarking Travellers compare experiences, not technical definitions. A guest in search of a charming getaway might weigh up both a 3-star boutique hotel and a standard 4-star.Which one do they choose? The one that offers better value for money, regardless of its official category. In that decision-making process, your competition isn’t just the hotel they end up booking — it’s any option they seriously consider. This means that other hotels in your area — even if they differ in category or type — are influencing the perception of your price, your value, and ultimately, your market share.And this is where smart hotel benchmarking comes in: a sharper, more relevant way to understand your position within your wider compset — including all the hotels that genuinely influence your potential guests’ booking decisions. So, what is Smart Hotel Benchmarking? Smart hotel benchmarking involves comparing your price and value proposition with the relevant set of hotels your potential guests consider when booking. This means adjusting for differences in category, services, reputation and perception to provide a fairer and more insightful assessment. This flexible, contextual approach lets you identify the real influences on your customers’ decisions, refine your pricing, and understand whether your hotel sits inside or outside the market — seen through the eyes of the consumer, not just your own. Unlike traditional revenue and pricing strategies — which rely on setting prices by comparing a handful of competitors with similar characteristics — this approach is dynamic, realistic, and far better aligned with how customers behave today. It enables you to understand, through comparison, how a hotel you wouldn’t normally consider as a competitor would be perceived if it shared the same characteristics as your establishment, but seen from the perspective of a potential guest. The compset: the ecosystem that shapes your market How many establishments do you monitor when you’re doing rateshopping? And how many do you actually consider when setting your pricing strategy? Although official categories still exist, most travellers make decisions based on perception — comparing photos, services, location, reviews, and above all, value for price. That’s why limiting your analysis to a traditional compset, rather than an extended one, risks overlooking competitors who are influencing your performance. Understanding how other hotels position themselves in your market — even those you don’t see as direct rivals — can be the difference between reacting too late and staying one step ahead with a sharper strategy. Hotel benchmarking tactics to gain a clearer understanding of your true position Here are some ideas for Smart Benchmarking to use the compset as a tool for analysis and decision-making: How to do it efficiently and make the most of your time? 💡 At Dataria, we’ve developed the innovation indicator DFQ (Fair Dynamic Quality), an algorithm designed to take benchmarking to the next level. It automatically adjusts for rate, category and perception, allowing you to compare your hotel with any other on the market and gain a clear understanding of whether you’re well positioned or need to take action. In addition, by combining this with other features in our suite — such as Automatic Pricing RMS — these criteria can be applied to automatically set rates, which are then sent directly to your Channel Manager for publication. You can take it further by evaluating results through automated reports based on key KPIs, covering everything from revenue to email performance. Fancy seeing it in action? We’ll walk you through it step by step in a demo.

La entrada Beyond the Stars: Dynamic Hotel Benchmarking to reveal your true market position se publicó primero en Dataria Revenue Management Software.

]]> 5384 Top Revenue Management Tips for 2025 at the Webinar “Dominate the Revenue and the distribution of your hotel” https://www.dataria.com/en/featured/top-revenue-management-tips-for-2025/ Wed, 30 Apr 2025 12:56:04 +0000 https://www.dataria.com/?p=4975 Top Revenue Management Tips for 2025: Keys to Hotel Success How can you make sure your hotel stays ahead of the curve? Below we share the Top Revenue Management Tips for 2025 to help you maximise revenue and occupancy. Revenue Management (RM) has become a vital discipline for hotels looking to stay competitive and profitable in an ever-changing market. In 2025, the focus on revenue optimisation continues to evolve, driven by new technologies and more personalised strategies. Last week, we took part in the webinar “Master the Art of Hotel Revenue and Distribution”, hosted by HotelSaas. Our Commercial Director, Carolina Bobes Llames, joined a panel of experienced and passionate professionals from across the hospitality tech space: 🔹 BeSafe Group – Prepaid rates with built-in insurance, presented by Francesca Crepaldi. A solution designed to protect guests while ensuring guaranteed revenue for hotels.🔹 Hotetec – Smart distribution and channel management, with CEO Víctor Sánchez Martí. They offer tech that helps boost online distribution control and sales.🔹 Dataria – Revenue Management Software offering RMS, rate shopper and Business Intelligence tools, presented by Carolina Bobes Llames.🔹 Prestige Software – Conversion-optimised booking engine and PMS, with Oriol Bonet Martin. Specialists in tech solutions for maximising profitability and direct conversion. Here’s a quick recap of some of the key takeaways we shared during the session: 🧠 Timing is everything in revenue decisions It’s not just about what decisions you make, but when you make them. Having access to real-time data and active alerts allows you to act at the right moment and fine-tune your strategy. 🔗 Tool integration = a clearer view Using tools like a Rate Shopper, BI platform and early alerts together — rather than as standalone systems — gives you a fuller picture of the market and improves performance. 🏨 Flexible tech that fits any hotel At Dataria, we provide solutions tailored to your needs — whether you’re a small independent hotel or a large chain. Our tools grow with you, adding new features as your needs evolve. 📊 Tech as a decision-making ally Reliable, well-structured data is essential for confident decision-making. A strong integration between systems gives you the transparency and trust you need to act with certainty. ⚠️ Avoid common pricing and distribution mistakes Inconsistent data and poorly synced tech can lead to delayed or flawed decisions — and that hurts your revenue strategy. 🛒 Boosting direct channel performance Smart tools like web widgets, personalised offers and rate disparity alerts help improve direct bookings and make your website more competitive against OTAs. 💼 Support for small and independent teams User-friendly automation and time-saving tools level the playing field — helping smaller hotels compete with the bigger players by giving them access to tools once reserved for large chains. 🔮 Hotel Revenue Trends for 2025 Customer behaviour is constantly shifting. In 2025, agility will be key: hotels need fast, data-informed decisions backed by smart alerts that highlight what’s worth your attention — so your focus stays where it matters most. This summary captures the main insights we shared during the webinar. For a deeper dive into these topics — including personalisation, rate diversification (with flexible and non-refundable options like BeSafe), artificial intelligence, smart alerts, and more — you can watch the full session here (Only Spanish). Want to see how Dataria can help optimise your hotel’s revenue strategy? Get in touch to book a demo and access a free trial of our suite.

La entrada Top Revenue Management Tips for 2025 at the Webinar “Dominate the Revenue and the distribution of your hotel” se publicó primero en Dataria Revenue Management Software.

]]> 4975