Dataria Revenue Management Software

Disparities in Holiday Hotels: The Sector’s Eternal Challenge and How to Tackle It

Némesis Zerga — Wed, 19 Nov 2025 16:49:25 +0000

Disparities in holiday hotels are not just a problem of intermediaries: they reflect a lack of control, inconsistencies in distribution, and low-strategy revenue decisions. The holiday sector experiences this as an “eternal challenge,” but there are ways to diagnose and mitigate it. The days change, the channels change, the intermediaries change… and suddenly your rate isn’t the same everywhere. This phenomenon is as common as it is frustrating and has earned the title of “The eternal challenge of the sector.” We explored it recently in our latest article for Smart Travel News: How long do disparities in holidays last? ↗ Why Disparities in Holiday Hotels Are a Never-Ending Challenge It isn’t simply a failure of OTAs or a human error: disparities reflect a complex interaction of factors that the holiday sector experiences more intensely than urban hotels: B2B to B2C Resale: Many hotels sell packages or rooms to intermediaries (tour operators, B2B agencies), who then resell to the final consumer. Each resale can apply extra discounts, promotions, or different fees, generating variability that the hotel can no longer control directly — perceived as disparity across sales channels. Seasonality and Fluctuating Demand: Holidays aren’t the same every day. During peaks, some channels automatically adjust prices, while others do not, increasing discrepancies. Additionally, varying rates across different contracts change from one period to another, often confusing the reservations team and making it difficult to manually detect disparities. Multiple Channels: From online agencies to your own website and metasearch engines, each channel displays rates, promotions, and rules differently. The result: inconsistent pricing that guests notice and remember. Lack of Centralised Visibility: Many hotels still operate with disconnected systems, making it hard to control and align prices across all points of sale. Manual Interventions: Last-minute changes, local promotions, or spot adjustments are unavoidable, but if they’re uncoordinated, gaps increase. All of this makes disparities a recurring problem, even for hotels following strong revenue practices. The consequences are customer frustration, a risk of lost trust and online reputation, and a tangible impact on revenue. How to Tackle It: Strategy and Visibility as Allies There are no magic solutions or secret formulas. What exists are tools and strategies that help you regain control. Constant DiagnosisBefore acting, you need to see where and how disparities occur. Having a clear view of your prices and comparing them with the market is the first step to prioritising actions. Tools such as rate parity solutions can organise and display this information for you. Rules and Smart AutomationSet up alerts to notify you of sudden disparities so action can be taken immediately. Predefined rules that manage and limit inventory according to seasonality, occupancy, and customer segmentation prevent manual errors and maintain consistency across channels. Data CentralisationWhen rate, availability, and promotion information is connected and accessible in real time, you can react quickly and make informed decisions. This not only reduces disparities but also uncovers sales opportunities that previously went unnoticed. An RMS that integrates quotas and inventory management, automatic pricing, BI with alerts, and a Rate Shopper with parity and online reputation tools can provide this. You don’t need all functionalities, but having them in one place saves time and simplifies revenue management. Transparency and CommunicationAn informed guest perceives coherence. If a price varies for understandable reasons (temporary promotion, special package, low season) rather than oversight, it’s less likely to be seen negatively. Simply communicating, for example, that a rate is “green” and carries a higher cost due to sustainable commitments, reduces sensitivity to perceived overpricing. This is the essence of “Ethical Rate Fencing.” In short: The problem won’t disappear overnight, but it can be managed with clarity, technology, and strategy. It isn’t about controlling everything, but about knowing where to look, what to prioritise, and how to align revenue without overloading your team — creating fluidity in disparity management in holiday hotels.

La entrada Disparities in Holiday Hotels: The Sector’s Eternal Challenge and How to Tackle It se publicó primero en Dataria Revenue Management Software.

Dataria joins the TecnoHotel Club of Partners: human-centred technology for clearer hotel revenue

Némesis Zerga — Tue, 04 Nov 2025 08:59:21 +0000

The purpose of technology is to make life and tasks easier for people and communities. That’s why we’re thrilled to announce that Dataria is now part of the TecnoHotel Club of Partners, a community that drives innovation in the hotel sector, connects key players in the hotel-tech ecosystem, and fosters the exchange of knowledge among professionals. What is the TecnoHotel Club of Partners? Specifically, the TecnoHotel Club of Partners brings together companies and brands that are transforming the hotel industry from different angles: technology, training, distribution, revenue management, and guest experience. It is a space that promotes conversation, continuous learning, and the development of new synergies. For Dataria, being part of this network is an opportunity to continue providing value, closeness, and expertise to those managing hotels every day, facing complex decisions in increasingly competitive environments. Why is revenue management so important for hotels? Revenue management is the art of selling the right room, to the right guest, at the right time, and at the right price. In a sector where margins are increasingly tight, revenue management isn’t just about pricing—it’s about strategy: understanding demand, anticipating behaviours, and balancing profitability with guest experience. When done well, revenue management allows hotels to: In other words, it is an essential tool for maintaining both competitiveness and the economic health of a hotel. What does Dataria bring to hotel revenue management? At Dataria, we develop Revenue Technology with a very clear idea: Business intelligence should be within reach of the entire team, not just a few. Our system helps hotels organise, visualise, and understand their data in real time, simplifying decision-making and allowing teams to act with agility, while automating repetitive and mechanical tasks. From price comparison and channel profitability measurement to demand trend detection and analysis of a hotel’s market positioning. All this through a clear, visual, and human-centred interface, designed for people who want to make better decisions without relying on anyone else. A step towards a more connected hotel industry Joining the TecnoHotel Club of Partners is also a way to reinforce something that’s in our DNA: collaboration. We believe knowledge grows when it is shared, and progress in the sector comes from combining technology and empathy. Being part of the Club also opens the door to deeper collaborations, facilitating solid integrations between systems. This results in more reliable and accessible data for the entire hotel ecosystem. With precise and connected information, teams can make safer and more strategic decisions, consistently improving hotel profitability and efficiency. We continue moving forward together, driving clearer, more accessible, and more human hotel revenue.

La entrada Dataria joins the TecnoHotel Club of Partners: human-centred technology for clearer hotel revenue se publicó primero en Dataria Revenue Management Software.

Certification with Neobooking: Accurate data for a panoramic view of your hotel

Némesis Zerga — Thu, 30 Oct 2025 15:04:36 +0000

At Dataria, our top priority is ensuring hotel teams work with reliable, transparent data. We firmly believe collaboration with trusted technology partners is key to achieving that. That’s why we’re delighted to announce that we’ve successfully completed the data send-and-receive certification with Neobooking↗. Certification with Neobooking: data under control Neobooking is a booking management and channel manager platform that simplifies coordination between a hotel and its different sales channels. Its integration with Dataria allows availability and sales rules to stay synchronised, ensuring that the data hotel teams work with is reliable, accurate, and consistent. Thanks to this certification: Integration with Neobookings for a panoramic and time-based view of your hotel This latest certification comes alongside one of our recent improvements — the Business Intelligence Calendar. This new submenu within Dataria provides: This feature reinforces our philosophy: technology should be clear, visual, and useful for the whole team. It reduces dependency and fosters autonomy across hotel management — especially for Neobooking users who want to access a broad, dynamic control panel of their key KPIs through our BI module. With these updates, Dataria continues moving forward in its mission: enabling hotels to work with accurate information, make data-driven decisions, and use tools that genuinely simplify day-to-day operations in collaboration with strategic partners like Neobooking. 💡 Reliable data management and a panoramic hotel view aren’t just tech upgrades — they’re the foundation for more autonomous teams and smarter strategic decisions.

La entrada Certification with Neobooking: Accurate data for a panoramic view of your hotel se publicó primero en Dataria Revenue Management Software.

Artificial Intelligence in Revenue Management: Technological advance or strategic dead end?

Erik Kjorstad — Thu, 30 Oct 2025 13:36:30 +0000

Artificial Intelligence (AI) in Revenue Management is on everyone’s lips. Big Tech promises a future where algorithms will make smarter decisions than humans, and billions have already been poured into their development. But amid all the hype, it’s worth pausing to ask a fundamental question: what is the real purpose of this advance? Let’s take a step back, consider the issue in general terms, and then bring it down to the reality of artificial intelligence in hotel revenue management. Artificial Intelligence: a technology we don’t really understand Arguably the biggest challenge with AI today is not its power or capacity, but the fact that in most cases, we don’t know how it works. The most advanced models are like black boxes: data goes in and results come out, but the processes in between remain opaque—even to those who designed them. This isn’t just a technical problem, but a structural limitation. How can we delegate critical decisions—pricing, medical diagnoses, or strategic business moves—to systems we cannot audit or understand? When mistakes happen, we don’t know why, nor how to fix them. And in high-stakes situations, that’s far from ideal. A blind spot for strategic management These days, many companies rush to integrate AI into every process, often without asking: Does this genuinely add value? AI has too often become an end in itself rather than a means. This obsession sidelines simpler, more transparent and cost-effective solutions, simply because they don’t come with the fashionable “artificial intelligence” label. From a strategic point of view, this is a risk. Investing heavily in technology that is costly, opaque and prone to error simply because it’s trendy is not innovation—it can be a poor business decision. A one-way project? An uncomfortable but necessary question is: how do we justify the high levels of investment required to access AI functionalities? Most current applications—text generation, image creation, small-scale task automation—lack a solid revenue model. They are undoubtedly useful tools, but they don’t always justify premium pricing or large contracts. In our own sector, hotels and major chains have spent the past few years listening to grand promises about automating pricing and revenue through AI. Many, after trialling such systems, have realised that when the context and logic behind a price recommendation remain hidden, relying on a ‘magic number’ is a fast track to losing control over strategy and missing business objectives. Unsurprisingly, this generates mistrust towards the technology when it comes to making key decisions. And this concern is very much alive among hoteliers managing their pricing today. Conclusion: Realism and strategy with AI in Revenue Management AI has great potential, but at present it’s often approached with blind faith—bordering on technological superstition. Implementing AI simply because “it’s what everyone’s doing”, without understanding its limitations, considering alternatives, or ensuring a viable economic model, is a dangerous strategy. In earlier posts we’ve shared criteria to help evaluate AI-driven solutions. What’s needed is not yet another shiny tool by default, but a critical, strategic and pragmatic perspective. Not every solution needs to be ‘intelligent’. Some just need to work. In this regard, rule-based or algorithm-driven automation can help preserve human judgement and strategy by systematising repetitive tasks—delivering real impact on the day-to-day performance of Revenue Management teams. All too often, I see parallels with Hans Christian Andersen’s tale The Emperor’s New Clothes, where nobody dares to say aloud that the emperor is, in fact, wearing nothing at all. What’s your view? About Revenue StraTECH A column that looks beyond the technology itself—into what lies behind it. Articles on technology strategy, business development and hotel transformation, designed to offer hoteliers and revenue managers fresh perspectives and food for thought.

La entrada Artificial Intelligence in Revenue Management: Technological advance or strategic dead end? se publicó primero en Dataria Revenue Management Software.

What do hotel strategy and football have in common?

Erik Kjorstad — Thu, 30 Oct 2025 13:36:30 +0000

Explore how hotel strategy and soccer dynamics resemble: tactics, anticipation and team performance. A creative approach to enhance your hotel's commercial strategy.

La entrada What do hotel strategy and football have in common? se publicó primero en Dataria Revenue Management Software.

How the temporary analysis of the KPIs of a hotel changes the way you understand it

Némesis Zerga — Tue, 07 Oct 2025 14:59:10 +0000

Temporal analysis of hotel KPIs allows you to see data not just as isolated figures, but as stories unfolding over time. This perspective brings clarity, context, and enables more precise decision-making. Here, we explain what it is, how to do it, why it matters, which tools to use, common mistakes, and how we approach it at Dataria. 1. What is temporal analysis of hotel KPIs? Temporal analysis involves tracking the evolution of key indicators—such as RevPAR, ADR, occupancy, or pickup—over time. It’s not just about recording numbers; it’s about understanding how, why, and when they change. This approach helps identify patterns, anticipate demand peaks, and spot deviations from previous periods or planned projections. 2. How is it done? Effective temporal analysis follows a few key steps: This methodology turns hotel revenue KPIs from raw statistics into actionable insights. 3. Why is it important? Temporal analysis provides strategic advantages: In short, it brings clarity and perspective, turning data into more accurate and effective decisions. 4. Which tools are used? Traditionally, this analysis relied on complex spreadsheets or multiple dashboards. Today, hotel Business Intelligence tools allow you to centralise and visualise information clearly and quickly. A good system should offer: With a BI system, you can centralise all your data in one panel, streamlining every step. Hotel-specific BI also enables automatic comparisons, visual alerts, filters by segment or channel, and deep dives into any time period with a single click. KPIs stop being isolated figures and start telling the full story—revealing patterns, trends, and opportunities that might otherwise go unnoticed. 5. Common mistakes in temporal KPI analysis of hotel KPIS Frequent errors that limit the value of temporal analysis include: Avoiding these mistakes ensures temporal analysis becomes a genuine driver of strategic insights. 6. Dataria’s approach At Dataria, we’ve created the KPI BI Calendar, a view that makes temporal analysis straightforward: In short, the BI Calendar transforms KPIs into a time-based dashboard within our hotel Business Intelligence suite—where every data point has its place, and every decision its moment. Book a DEMO to explore it in depth with our team. In short, the BI Calendar turns KPIs into a temporary board part of our Hotel Business Intelligence, where each data has its place and each decision its moment. Do you want to know more about it? Schedule a demo And discover it in depth guided by our team.

La entrada How the temporary analysis of the KPIs of a hotel changes the way you understand it se publicó primero en Dataria Revenue Management Software.

Would you trust AI to set your hotel prices?

Némesis Zerga — Fri, 04 Jul 2025 15:39:30 +0000

Artificial intelligence is trending. PMSs, Revenue Management Systems, and Business Intelligence tools for hotels are already integrating it. They automate, predict, recommend. It all sounds promising. But here’s the real question: Would you really trust AI to guide key decisions in your hotel? Setting rates, opening or closing channels, segmenting guests, prioritising offers… none of that is trivial. It takes judgement, experience, and a deep understanding of context. Can AI truly grasp all that? What AI gets right (and what it doesn’t) When properly trained, AI can detect hidden patterns in data, anticipate behaviours, and suggest actions. It can help you spot things you might otherwise miss. But it can also be wrong. Because data is never perfect, and the market doesn’t always behave logically. That’s why many hoteliers aren’t looking for an AI that makes decisions for them — they want optional intelligence: something that strengthens their judgement, not replaces it. AI, yes — but with human control The question isn’t whether to use AI. It’s how to use it: Keep decision-making in human hands — no blind automation A human-centred approach to technology In an increasingly demanding sector, handing everything over to algorithms might seem like the easiest path — but it’s not always the wisest. As we explored in our recent article “Drowning in Data” on Smart Travel News, there’s a fine line between support and saturation when it comes to tech trends. The real challenge isn’t adding more data or more AI. It’s keeping decisions grounded in human understanding — with context, critical thinking, and perspective. So, what do you prefer? Control — or autopilot?

La entrada Would you trust AI to set your hotel prices? se publicó primero en Dataria Revenue Management Software.

Beyond the Stars: Dynamic Hotel Benchmarking to reveal your true market position

Némesis Zerga — Mon, 30 Jun 2025 13:14:43 +0000

For years, the number of stars has been the main reference for understanding the position of a hotel in the market. Currently, in an environment where perception of value, the customer experience and the global offer weigh more and more, focusing exclusively on the category can lead to decisions that are poorly aligned with reality. Today, looking beyond the compset traditional and star is not only recommended: it is necessary. Why is the traditional category no longer enough? It’s time to move towards more in-depth hotel benchmarking Travellers compare experiences, not technical definitions. A guest in search of a charming getaway might weigh up both a 3-star boutique hotel and a standard 4-star.Which one do they choose? The one that offers better value for money, regardless of its official category. In that decision-making process, your competition isn’t just the hotel they end up booking — it’s any option they seriously consider. This means that other hotels in your area — even if they differ in category or type — are influencing the perception of your price, your value, and ultimately, your market share.And this is where smart hotel benchmarking comes in: a sharper, more relevant way to understand your position within your wider compset — including all the hotels that genuinely influence your potential guests’ booking decisions. So, what is Smart Hotel Benchmarking? Smart hotel benchmarking involves comparing your price and value proposition with the relevant set of hotels your potential guests consider when booking. This means adjusting for differences in category, services, reputation and perception to provide a fairer and more insightful assessment. This flexible, contextual approach lets you identify the real influences on your customers’ decisions, refine your pricing, and understand whether your hotel sits inside or outside the market — seen through the eyes of the consumer, not just your own. Unlike traditional revenue and pricing strategies — which rely on setting prices by comparing a handful of competitors with similar characteristics — this approach is dynamic, realistic, and far better aligned with how customers behave today. It enables you to understand, through comparison, how a hotel you wouldn’t normally consider as a competitor would be perceived if it shared the same characteristics as your establishment, but seen from the perspective of a potential guest. The compset: the ecosystem that shapes your market How many establishments do you monitor when you’re doing rateshopping? And how many do you actually consider when setting your pricing strategy? Although official categories still exist, most travellers make decisions based on perception — comparing photos, services, location, reviews, and above all, value for price. That’s why limiting your analysis to a traditional compset, rather than an extended one, risks overlooking competitors who are influencing your performance. Understanding how other hotels position themselves in your market — even those you don’t see as direct rivals — can be the difference between reacting too late and staying one step ahead with a sharper strategy. Hotel benchmarking tactics to gain a clearer understanding of your true position Here are some ideas for Smart Benchmarking to use the compset as a tool for analysis and decision-making: How to do it efficiently and make the most of your time? 💡 At Dataria, we’ve developed the innovation indicator DFQ (Fair Dynamic Quality), an algorithm designed to take benchmarking to the next level. It automatically adjusts for rate, category and perception, allowing you to compare your hotel with any other on the market and gain a clear understanding of whether you’re well positioned or need to take action. In addition, by combining this with other features in our suite — such as Automatic Pricing RMS — these criteria can be applied to automatically set rates, which are then sent directly to your Channel Manager for publication. You can take it further by evaluating results through automated reports based on key KPIs, covering everything from revenue to email performance. Fancy seeing it in action? We’ll walk you through it step by step in a demo.

La entrada Beyond the Stars: Dynamic Hotel Benchmarking to reveal your true market position se publicó primero en Dataria Revenue Management Software.

Hotel Innovation 2025: Technology with soul, ideas with character — at an event full of hospitality innovation

Némesis Zerga — Thu, 19 Jun 2025 16:35:00 +0000

What can we tell you about Hotel Innovation 2025? That when hotel innovation meets drive, insight and a great atmosphere, remarkable things happen — and that’s exactly what we experienced in Seville. As proud sponsors of this special edition of Hotel Innovation (the 10th Anniversary Anteroom!), we came away with plenty of fresh ideas… and even more pride in being part of a hotel ecosystem that never stops moving, thinking and shaping the future. Hotel innovation… the real kind The big topics were clearly on the table: artificial intelligence, data management, sustainability, distribution, talent — and how to adapt without losing your sense of direction. All of it led by professionals with their feet firmly on the ground and their eyes on what’s coming next. We loved hearing from top-level professionals — just what you’d expect from an event packed with true c Round Table on Distribution: Direct Channel, OTAs and Strategic Collaboration Moderated by Luis Guerrero (Hotel Bécquer and Hotel Kivir), the round table brought together leading voices in hotel distribution: This final discussion made it clear that genuine innovation in hotel distribution lies in collaboration, personalisation and the thoughtful use of technology. The perfect closing to the event came with a special tribute: Jimmy Pons received the 2nd Hotel Innovation Award in recognition of his career as a champion of more human, conscious and forward-thinking tourism. The award was presented by Jorge Álvarez and Alejandro Rodríguez, in a moment filled with applause and heartfelt appreciation. There was also space for solidarity, thanks to Mother Courage, who shared their work in international cooperation and purposeful recycling. Technology and hotel innovation with a human touch Yes, there was plenty of talk about AI, about OTAs, and direct channels too. But most of all, the focus was on people. Because, at the end of the day, the best technology isn’t the most complex — it’s the one that helps hotel teams work smarter, make better decisions, and look after guests with greater care. And this fully connects with our way of seeing the revenue and technology: data that enlightens rather than overwhelms, tools that support rather than replace, and processes that save time instead of consuming it. Looking forward with great enthusiasm to the next edition of Hotel Innovation 2026 We are proud to support initiatives such as this one, where professional excellence meets meticulous attention to detail. Our thanks go to María José Chacón Naranjo, Luis Guerrero Gil, Marta Espada Pérez, and the entire teams at Hotel Bécquer and Hotel Kivir for their dedication, approachability, and outstanding organisational skills, which have made this event a true benchmark in hotel innovation. They bring that special sense of warmth and closeness that makes this gathering truly unique. Hotel Innovation isn’t just talked about. It’s lived. And if this year’s edition was impressive… the tenth anniversary promises to be legendary. See you in 2026!

La entrada Hotel Innovation 2025: Technology with soul, ideas with character — at an event full of hospitality innovation se publicó primero en Dataria Revenue Management Software.

Anticipating hotel demand with smart KPI Alerts🧠

Némesis Zerga — Fri, 06 Jun 2025 14:55:24 +0000

Anticipating hotel demand isn’t just for the big chains anymore. In today’s fast-moving market, where every day matters, having foresight has become a strategic must — whether you run a small B&B, a seaside resort or a large hotel group. Seeing what’s coming allows you to adjust prices, strengthen your team, plan campaigns and make key decisions with confidence — not in the dark. But how can you really get ahead of demand without drowning in spreadsheets or reacting too late? The good news: there are practical ways to do it. Some are more hands-on, others more automated — but all share the same goal: to give you a competitive edge. ✅ Why is it important to anticipate hotel demand? Being able to anticipate demand helps you: Ways to anticipate hotel demand — tailored to your hotel’s size and complexity 📊 Here’s a list with different ways to anticipate hotel demand. Many of them can be combined, depending on your hotel’s size, location and structure: 1. Analyze historical data and behavior patterns Looking at how demand behaved in previous years on similar dates remains a solid starting point — especially in seasonal destinations or areas with recurring events. Limitation: Doesn’t account for unexpected changes or shifts in market conditions Advantage: Helps identify consistent peaks and drops 2. Monitor your pick-up and booking pace Are bookings coming in earlier or later than in previous years? These early trends can be a warning sign. A slower pick-up may signal a drop in demand. Tip: Always break it down by segment or channel — not just the global picture. 3. Track your compset and their pricing behaviour If your direct competitors suddenly raise or drop prices, they might have seen something you haven’t. Tools like a Rate Shopper can help you detect these changes instantly. Combined them with Automatic alerts so you don’t have to keep checking manually. 4. Activate a smart KPI alert system (like the one from Dataria!) At Dataria, we believe the key is having actionable insights at the right moment, without extra effort.That’s why we’ve launched a new KPI alerts add-on inside our Business Intelligence. With this feature activated, the system monitors your key indicators for you and sends you: You’ll no longer need to check dashboards every day. You’ll be alerted when: These alerts are fully customisable, drawing on your key indicators from the Rate Shopper, Parity, Online Reputation, and BI modules. Want to see it in action? 👉 Book a demo with our team and and find out how automated alerts can work for you. 5. Read the external market signals Local events, bank holidays, strikes, new flight routes or even weather forecasts — all of these can affect hotel demand. Bringing these into the picture gives you a fuller view. Tip: Rely on trustworthy sources and track them consistently. 6. Listen to your front desk and reservations team Sometimes the best “alerts” don’t come from a system — they come from the people who speak to your guests every day. If something starts to feel off or you’re hearing the same thing repeatedly, it’s worth digging deeper. 🚀 Anticipation + automation = smarter decisions These days, anticipating demand isn’t just down to instinct or experience. With tools like Dataria’s new KPI alert system, you can make that anticipation real, automated and actionable. It’s not about more data — it’s about having the right signals at the right time, with revenue metric notifications and smart alerts that help you focus and free up your time. 🧩 What do you need to get started? Ready to take the next step? If you want to see how KPI alerts work, book a demo with our team here, we’ll help you set up the most relevant alerts for your hotel and your way of working. 👉 Because anticipating demand is essential — and making it easy is part of what we stand for at Dataria.

La entrada Anticipating hotel demand with smart KPI Alerts🧠 se publicó primero en Dataria Revenue Management Software.

Your hotel competition, at a glance — the new version of Dataria’s Rate Shopper is here

Némesis Zerga — Mon, 02 Jun 2025 09:40:57 +0000

How to monitor hotel competition without wasting time or energy? In a landscape where every decision matters, knowing what your competitors are doing is key to staying ahead. That’s why, at Dataria, we’ve developed a new version of our Rate Shopper— designed to make analysing hotel competition faster, more visual, and accessible to everyone on your team. 🔎 Why is it important to keep an eye on your compset? Your compset (your set of direct competitor hotels) directly influences your pricing strategy, your positioning on sales channels, and the business decisions you make daily. Knowing what your competitors are doing doesn’t mean copying — it means anticipating, defending your value proposition, and spotting opportunities that might otherwise go unnoticed. But to make the right decisions, you need (3) three things: reliable, up-to-date, and easy-to-interpret information. ⚙️ Tools to save time and energy These days, there are tech solutions designed specifically to make this task easier. These tools let you: With tools like these, monitoring the market is no longer a time-consuming manual task — it becomes a source of clear, fast, and actionable insights. 🧠 The important thing: have time to think Automating your compset tracking doesn’t just save time — it frees up energy to analyse, plan, and make better decisions. No more keeping one eye on the screen all day just to check if someone’s dropped their prices or a channel’s launched a promotion. The relevant info comes to you — and you decide what to do with it. 📌 Practical tips to monitor your hotel competition: 🔄 The new version of Rate Shopper: clearer, more visual, and more useful After listening to our users and analysing how they use the platform, we’ve completely revamped the visual experience of our price comparison module. The goal? To make it effortless for you to understand what your compset is doing. This new version of the Rate Shopper includes: We’ve reorganised the Rate Shopper module by relocating submenus and views: 📊 Simplified viewis now located in the Views menu (top right), under Full Analysis🗓️ Strategies is now called Calendar. For those using Rate Shopper + BI, the free extension now enables the Control Panel, where: 📈 Strategies / Strategic Analysis is now Control Panel / Daily Analysis 📌 Strategies / Events is now Control Panel / Events 🧠 Hotel competition and faster decisions With this update, your compset data is always visible, up-to-date and well-organised. No more searching for what matters — the key insights are right where you need them. You’ll also find: A new option to schedule daily Excel reports including compset pricing, reviews, and comments from the online reputation module — sent straight to your inbox. Ideal for staying informed before your first coffee of the day. ✅ Because keeping track of your competition shouldn’t be complicated At Dataria, we believe in continuous improvement driven by real-world use. This new version of the Rate Shopper is a direct result of listening to hoteliers like you — professionals who want tools that fit their way of working. Already using the new Rate Shopper? Try it out today and see how it can help you analyse your hotel competition more effectively — and with less effort. Need a demo?📩 Just send us a message and we’ll be happy to arrange one.

La entrada Your hotel competition, at a glance — the new version of Dataria’s Rate Shopper is here se publicó primero en Dataria Revenue Management Software.

How to receive Automated Hotel Reports by email every morning ?📨

Némesis Zerga — Mon, 02 Jun 2025 08:52:05 +0000

Running a hotel means keeping track of a lot—compset prices, guest reviews, promotions like Genius, and more. Logging into the system every day to check these things can become repetitive. But what if the information came to you instead? With DATARIA, it’s now possible to receive automated hotel reports directly in your inbox each morning. While our platform already includes KPI Alerts to help you stay on top of your hotel’s performance, we’re taking it a step further. ✅ New: Daily Automated Reports by Email We’ve just launched a new feature that lets you receive your key hotel data by email every morning—no need to log into the reporting module or pull any manual reports. 📩 What kind of automated hotel reports can I receive? If you activate this option in your Rate Shopper or Business Intelligence settings, you’ll get a daily Excel file delivered to the email linked to your account. Depending on the modules you have active, you can choose to include: Everything arrives in a simple, easy-to-read format—perfect for reviewing, sharing, or saving. ⚙️ How to activate the daily email automated hotel reports Step 1If you use only the Rate Shopper:Head to the general settings panel (gear icon in the top-right corner) and check the box that says “Receive a daily Excel with compset prices.” You can then choose to include Genius rates, reviews, or ratings. Step 2 (for Rate Shopper + BI users)If you also use our Business Intelligence module, go to the Custom Reports section. There, you’ll see a new automatically generated report marked with an “Automatic” tag. You can edit it to adjust delivery time and content. 🧘‍♂️ Less effort, more features Whether you’re in the office or traveling, this feature ensures you always have access to your compset data, reviews, and performance metrics—without logging in or relying on someone else to send it. At DATARIA, we’re committed to constant improvements to help your business grow. Want to learn more about Rate Shopper, Online Reputation, Business Intelligence, or KPI Alerts? ↓ Let’s talk about how we can grow together. Drop us a message! ↓

La entrada How to receive Automated Hotel Reports by email every morning ?📨 se publicó primero en Dataria Revenue Management Software.

What a hotel should know before using a BI Software: What a Business Intelligence is for in hotels

Némesis Zerga — Thu, 22 May 2025 15:33:33 +0000

Data’s everywhere these days — from booking engines and PMS to OTAs, reputation sites, pricing tools and competitors. And the list keeps growing. In this data jungle, Business Intelligence (Hotel BI Software) has become a buzzword — a promise of clarity and control. But is it always that simple? Before you dive into buying hotel BI software, there are a few key things to know. Not all tools do the same job — and not all of them are built for the real day-to-day of running a hotel. 1. It’s not just about seeing data — it’s about understanding it A good hotel BI tool isn’t just a screen full of pretty charts. It’s something that turns raw data into clear insights. If your team can’t easily make sense of what they’re looking at, it’s not doing its job. 2. Some tools help — others just add pressure A lot of BI systems were built for big corporations or tech environments, not the fast-paced world of hospitality. The result? Blocked decisions, overwhelmed teams, and a constant feeling of chasing your tail. 3. Price doesn’t always equal value There are powerful solutions out there, but they often come with a price tag that only makes sense if you’ve got a dedicated BI team. Most hotels don’t. The key is finding software that brings value without blowing the budget. 4. Your BI should work with your day-to-day, not against it No point in having a brilliant tool if it pulls you out of your normal workflow. The best BI software plugs into your existing systems and presents data in a way that makes sense for hotel teams. 5. You don’t need to be a data analyst to benefit Business intelligence should be accessible to everyone on your team — not just the data wizards. That’s how you spread decision-making and reduce over-dependence on one person. So, what’s the point of Business Intelligence Software in hotels? All of this, without wasting hours, needing a degree, or breaking the bank. 🧠 A good BI doesn’t overwhelm — it empowers. If it’s well designed, it gives you freedom, not more things to worry about. So, how do you pick the right Hotel BI Software? Look for a BI that: Curious to learn more? At Dataria, we’ve spent over a decade listening to hoteliers asking for the same thing: a clear, visual and accessible way to understand what’s really going on in their business. That’s why we built a hotel BI software that doesn’t just show numbers — it filters the noise, highlights what matters, and runs at the pace of your team, in real time. Want to explore our tools in depth? Get in touch — we’d love to show you how Dataria can work for your hotel.

La entrada What a hotel should know before using a BI Software: What a Business Intelligence is for in hotels se publicó primero en Dataria Revenue Management Software.

RMS vs. Automatic pricing in hotels · How to take control of your hotel’s revenue

Némesis Zerga — Mon, 12 May 2025 12:44:58 +0000

Hotel pricing: letting a machine decide… or using tech to back your decisions? When it comes to hotel pricing, there’s a big difference between handing over your rates to a machine… and using technology to make better, smarter decisions. That difference —RMS vs. automatic pricing— is at the core of how we build revenue features at Dataria. In a past interview with Elena Mateos, CEO of HotelSaas —the Spanish-made tech portal— Pau Rivera, our CEO and co-founder, breaks down the thinking behind Dataria’s Revenue Management System (RMS), and how it helps hoteliers set prices more accurately without giving up control or human judgement. So, what exactly is an RMS – and how’s it different from automatic pricing? Comparing an RMS to automatic pricing is like comparing a co-pilot to cruise control: both help, but one gives you direction and judgement, the other just follows a route. Automatic pricing can be useful if you’re after speed and simplicity, but it often means losing sight of why prices are set a certain way. That can lead to rates that ignore what’s really happening in your local market. An RMS (Revenue Management System) is a tool that helps hotels set prices dynamically, using real-time data from your market, your comp set, demand trends and more. It analyses things like occupancy, demand shifts, competitor prices or destination events — all to help you set smarter, more profitable prices based on real context. Unlike automatic pricing —which usually relies on fixed rules or algorithms that push prices without explanation— a full RMS like Dataria gives you control, customisation and deep insight. It doesn’t just update prices — it lets you decide how and when to do it, based on rules you define using your knowledge of your hotel, your revenue goals and your key segments. Other systems might just “suggest” a rate. With Dataria, you call the shots. Why choose an RMS like Dataria? While some tools automate everything without telling you why, Dataria gives hoteliers real power: updated comp set data, short-term weather forecasts, and —if you’re using the Business Intelligence module (ours or another)— endless rule options based on ADR, pickup, forecast, budget or even SDLY. The system then applies the logic you’ve defined to calculate prices that make sense for you. “No algorithm knows your market better than you do. We give you the data — you set the rules.”— Pau Rivera, CEO of Dataria Still unsure whether an RMS is worth it? Here’s what you get with Dataria’s approach: RMS vs. automatic pricing: who’s really in charge? Many hoteliers hesitate when it comes to revenue systems. They fear “losing control” or ending up with absurd prices set by a robot. And they’re not wrong — when pricing becomes a black box, trust and coherence go out the window. Dataria’s RMS is built to do the opposite: to empower your team, not replace them. It automates the boring bits — but only under the rules you’ve chosen. That means you can go hybrid: let the system run on its own or review every change before it goes live. Is an RMS right for every kind of hotel? From big chains to boutique B&Bs, there’s an RMS for every size and type of property. That said, there’s still a myth around RMS being “too expensive” or “too complex” for small independents. Dataria’s designed to break that barrier. With a modular approach and monthly pricing, you can start small and scale as you grow. Plus, our onboarding team offers hands-on support, and the suite’s intuitive design keeps the learning curve low. The tool keeps evolving too — adding new data sources and features based on what our clients actually ask for. Like our Rate-O-matic feature, new BI metrics, and more to come — all driven by constant listening to hoteliers like you. Fancy giving it a go? Still torn between RMS and automatic pricing? If you’d like to see the difference for yourself, book a guided demo with our team. It’s a great way to understand how we think at Dataria — and how we can help you take your pricing strategy to the next level.

La entrada RMS vs. Automatic pricing in hotels · How to take control of your hotel’s revenue se publicó primero en Dataria Revenue Management Software.

Top Revenue Management Tips for 2025 at the Webinar “Dominate the Revenue and the distribution of your hotel”

Némesis Zerga — Wed, 30 Apr 2025 12:56:04 +0000

Top Revenue Management Tips for 2025: Keys to Hotel Success How can you make sure your hotel stays ahead of the curve? Below we share the Top Revenue Management Tips for 2025 to help you maximise revenue and occupancy. Revenue Management (RM) has become a vital discipline for hotels looking to stay competitive and profitable in an ever-changing market. In 2025, the focus on revenue optimisation continues to evolve, driven by new technologies and more personalised strategies. Last week, we took part in the webinar “Master the Art of Hotel Revenue and Distribution”, hosted by HotelSaas. Our Commercial Director, Carolina Bobes Llames, joined a panel of experienced and passionate professionals from across the hospitality tech space: 🔹 BeSafe Group – Prepaid rates with built-in insurance, presented by Francesca Crepaldi. A solution designed to protect guests while ensuring guaranteed revenue for hotels.🔹 Hotetec – Smart distribution and channel management, with CEO Víctor Sánchez Martí. They offer tech that helps boost online distribution control and sales.🔹 Dataria – Revenue Management Software offering RMS, rate shopper and Business Intelligence tools, presented by Carolina Bobes Llames.🔹 Prestige Software – Conversion-optimised booking engine and PMS, with Oriol Bonet Martin. Specialists in tech solutions for maximising profitability and direct conversion. Here’s a quick recap of some of the key takeaways we shared during the session: 🧠 Timing is everything in revenue decisions It’s not just about what decisions you make, but when you make them. Having access to real-time data and active alerts allows you to act at the right moment and fine-tune your strategy. 🔗 Tool integration = a clearer view Using tools like a Rate Shopper, BI platform and early alerts together — rather than as standalone systems — gives you a fuller picture of the market and improves performance. 🏨 Flexible tech that fits any hotel At Dataria, we provide solutions tailored to your needs — whether you’re a small independent hotel or a large chain. Our tools grow with you, adding new features as your needs evolve. 📊 Tech as a decision-making ally Reliable, well-structured data is essential for confident decision-making. A strong integration between systems gives you the transparency and trust you need to act with certainty. ⚠️ Avoid common pricing and distribution mistakes Inconsistent data and poorly synced tech can lead to delayed or flawed decisions — and that hurts your revenue strategy. 🛒 Boosting direct channel performance Smart tools like web widgets, personalised offers and rate disparity alerts help improve direct bookings and make your website more competitive against OTAs. 💼 Support for small and independent teams User-friendly automation and time-saving tools level the playing field — helping smaller hotels compete with the bigger players by giving them access to tools once reserved for large chains. 🔮 Hotel Revenue Trends for 2025 Customer behaviour is constantly shifting. In 2025, agility will be key: hotels need fast, data-informed decisions backed by smart alerts that highlight what’s worth your attention — so your focus stays where it matters most. This summary captures the main insights we shared during the webinar. For a deeper dive into these topics — including personalisation, rate diversification (with flexible and non-refundable options like BeSafe), artificial intelligence, smart alerts, and more — you can watch the full session here (Only Spanish). Want to see how Dataria can help optimise your hotel’s revenue strategy? Get in touch to book a demo and access a free trial of our suite.

La entrada Top Revenue Management Tips for 2025 at the Webinar “Dominate the Revenue and the distribution of your hotel” se publicó primero en Dataria Revenue Management Software.

Dynamic pricing, custom rules and stronger decisions in new hotel pricing algorithms

Némesis Zerga — Mon, 14 Apr 2025 17:00:21 +0000

New Conditions and Actions in Hotel Automatic Pricing Rules We’ve upgraded the hotel pricing algorithms engine in our RMS to make it even more powerful and precise. You’ll now have greater control over the details, with finer adjustments and more flexibility. The system’s logic has been optimised to adapt prices with even greater accuracy to each situation. You define the framework and desired actions — the system takes care of the rest, mathematically applying your mindset or pricing philosophy. Every decision made by our intelligent Automated Hotel Pricing algorithms now carries more weight, meaning, and reliability thanks to expanded and improved rule configurations. Imagine being able to automatically adjust your rates if you haven’t received any bookings over the past X days. Or the opposite: if your pickup is strong and rooms are selling fast, the system could increase your base pricing strategy by X% — no manual input, no need to analyse the data yourself. Ever wished you could set dynamic prices that automatically align with your budget targets? How would your pricing strategy change if you could automatically update your rates based on whether last year’s ADR was higher or lower — ensuring you’re always working to optimise revenue? Well, now you can. The new version of our Automatic Pricing rule configurator includes two major improvements: 🔧 New Rule Modifiers Based on Key Business Intelligence Metrics You can now create rules based on vital KPIs like ADR, RevPAR, Revenue, and more — and compare them across different benchmarks like Last Year, Budget or Forecast. You can also apply filters — for instance, by distribution channel — to fine-tune your pricing policies with maximum detail. Example:If your current Forecast is 10% below budget for this month, and that drop is concentrated in OTAs, you can set a rule to reduce rates by 7% — only for those specific channels and room types. 🎯 New Price Setting Actions Based on BI Metrics You can now trigger price changes based on key Business Intelligence indicators like ADR, Forecast or Budget — with the added option to filter by channel or customer type. Example:If your ADR over the past 7 days is lower than the same period last year, the system can automatically reduce your base rate by 5%.Or if your pickup in the last 3 days crosses a set threshold, the system can trigger a price increase for direct bookings only. Believe in hotel pricing algorithms? It’s pure maths! Book a DEMO with our sales team, explore the full capabilities of our Automatic Pricing module, get your questions answered, and enjoy a free temporary trial to see Dataria Revenue Technology in action. And don’t forget to subscribe to our newsletter to stay up to date with the latest in Revenue Management innovation.

La entrada Dynamic pricing, custom rules and stronger decisions in new hotel pricing algorithms se publicó primero en Dataria Revenue Management Software.

The Dataria Revenue Toolbox at Hotel Tech Report

Némesis Zerga — Mon, 14 Apr 2025 13:14:29 +0000

Hotel Tech Report is widely recognised as the leading global marketplace for hotel technology, serving as a trusted resource for hoteliers seeking reliable information and reviews on a wide range of hotel software solutions hotel.report. The presence of Dataria on Hotel Tech Report underscores our commitment to transparency, quality, and user-driven content. This collaboration highlights the profiles of our main modules, reflecting our dedication to providing innovative solutions in the hospitality sector. Business Intelligence | Automatic prices | Rate Shopper Dataria’s Business Intelligence at Hotel Tech Report Our BI module is the core component—the “mother” module—from which various more specialised modules stem, streamlining hoteliers’ routine tasks. It serves as a second brain that, as described in the Dataria profile on Hotel Tech Report, “transforms hotel data into practical information to make smarter and faster decisions.” Dataria’s Business Intelligence is a comprehensive dashboard solution that transforms complex hotel data into clear, actionable insights for daily use. Designed specifically to support decision-making, it blends advanced analytics with AI-powered summaries to highlight what really matters. Seamlessly integrating with existing hotel systems, it offers an in‑depth view of performance via key metrics such as occupancy, ADR, RevPAR, booking pace, cancellation patterns, forecasting and channel profitability. Thanks to its specialised modules—such as multi-segmentation comparisons, multi-property benchmarking and custom reporting—it empowers operators to understand their business better, optimise strategies, and make faster decisions aligned with their objectives . Automatic prices or our RMS at Hotel Tech Report It tops the marketplace profile by highlighting its operation and purpose: “easily choose the variables that interest you most—such as occupancy, demand, advance bookings or competitor prices—and let the system automatically calculate and update the optimal price.” Automatic Pricing is Dataria’s Revenue Management Suite, designed to help you maximise revenue with minimal effort. It automatically calculates the ideal rate for each room, tariff and channel based on key data points such as occupancy, demand and competitor pricing. With fully customisable algorithms, you can adjust your pricing strategy in real time to meet evolving business needs. Thanks to the innovative Rate-O-Matic feature, you can blend your hotel’s internal data with market intelligence to always offer competitive and context-aware pricing. Both Dataria Business Intelligence and the Automatic Pricing module (RMS) support KPI alerts — an optional add-on that notifies you of critical insights, such as: Dataria’s Rate Shopper at HotelTech Report “Compare competitor prices in seconds, all via a powerful yet intuitive interface with exclusive features.” As highlighted in the module’s profile on Hotel Tech Report, Dataria Rate Shopper is an essential tool for crafting competitive and effective pricing strategies. It delivers real-time rate data from competitors, detailed by room type, minimum length of stay (MLOS), base rates and more—all through a user-friendly dashboard. The module includes Parity Rate monitoring across all channels, helping you maintain consistent pricing policies. Plus, as an extra bonus, it comes with an Online Reputation module that enables review management directly from within the platform—reinforcing your brand’s presence and guest perception in the marketplace . If you’re already working with us and our solutions have made a difference in your daily operations, we warmly invite you to share your experience on Hotel Tech Report by leaving a review on our profiles. Every opinion matters—your feedback helps us continue improving, growing, and bringing the most useful and human-centred technology to the hospitality sector. If you’ve never done it before, this post may help you: “How to write a review on Hotel Tech Report?” Thanks for being part of this continued evolution!

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How to write a review on Hotel Tech Report — and why it matters for hoteliers

Némesis Zerga — Fri, 07 Mar 2025 09:17:00 +0000

Have you ever asked yourself: How do I write a review on Hotel Tech Report? Whether you’re using a tech solution that’s made your daily work easier, or simply want to support fellow hoteliers in their decision-making, leaving a review on Hotel Tech Report (HTR) is a great way to contribute and become a reference point within the hotel ecosystem. What is Hotel Tech Report? Hotel Tech Report is the world’s largest hotel technology marketplace. Thousands of hoteliers use it to compare software, read real reviews, and discover new tools to improve their day-to-day operations. Reviews play a crucial role, helping to build trust and spotlight the most useful and reliable providers. Why write a review on HTR? Leaving a review not only helps other professionals in the industry — it also: How to write a review in Hotel Tech Report? The process is very straightforward and will only take a few minutes. For example, if you’re already our client and wish to leave a review for one of our tools, here’s a step-by-step guide: 4. You’re all set!Your experience is already helping other hoteliers make better decisions. 5. Validate your reviewTo ensure authenticity, HTR will ask you to verify your relationship with the company—usually by using your corporate email or, alternatively, your LinkedIn profile. It’s a quick and secure process. Please complete the form with your details: full name, position, and corporate email address. Some points to consider when writing a review on Hotel Tech Report All set to share your experience? If you work with Dataria and our solutions have helped you improve your hotel management, we invite you to leave your review on Hotel Tech Report. Your feedback can make a real difference. 👉 Write your review on HTR here

La entrada How to write a review on Hotel Tech Report — and why it matters for hoteliers se publicó primero en Dataria Revenue Management Software.

What is the impact of price–quality perception on hotel reservations?

Némesis Zerga — Tue, 11 Feb 2025 11:26:33 +0000

The perception of the value for money in the reservations of a hotel is crucial in the decision to buy a potential guest. When a traveler chooses a hotel, the perception of the value of the reservation plays a crucial role in his purchase decision. A competitive price is a perceived value but many times, it is not enough. An experience aligned with the value that the customer expects to receive can really make a difference.

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