Price Comparison Widget for your Booking Engine
Revitalize your establishment’s direct channel
- An inline banner in your booking engine, built to reflect your brand, and programmable to display targeted actions when OTAs' rates exceed the price on your website.
- Track interaction metrics, monitor parity rate discrepancies, and measure the impact of banners and promotions to optimize your pricing strategy and direct bookings.



Boost your direct channel
Increase direct sales
The Dataria Price Comparison Widget boosts direct sales by providing a personalized booking experience on the hotel’s website. Hotels have seen a 28% increase in direct channel conversions, reducing OTA dependency and enhancing sustainability.
Branded banner
Customise it to your preferences
Tailor the widget to your website’s style and needs. You can select from different formats, such as banner, integrated, or popup, and control when it appears—either immediately upon page load or after checking prices.
Customise everything, from the number of competitors shown to the prices displayed, and adjust text, languages, colors, and more to perfectly match your brand.
Take Action: Convert that guest!
Offer extra benefits on your Hotel website
Take control of your pricing strategy: If your website price is higher than OTAs, choose to hide it, offer a discount, or highlight exclusive perks to encourage direct bookings.
Boost your direct channel by offering small benefits like free parking, Wi-Fi, or discounts to increase your market share and attract more direct customers.
Boost your direct channel
Increase direct sales
The Dataria Price Comparison Widget boosts direct sales by providing a personalized booking experience on the hotel’s website. Hotels have seen a 28% increase in direct channel conversions, reducing OTA dependency and enhancing sustainability.

Branded banner
Customise it to your preferences
Tailor the widget to your website’s style and needs. You can select from different formats, such as banner, integrated, or popup, and control when it appears—either immediately upon page load or after checking prices.
Customise everything, from the number of competitors shown to the prices displayed, and adjust text, languages, colors, and more to perfectly match your brand.

Take Action: Convert that guest!
Offer extra benefits on your Hotel website
Take control of your pricing strategy: If your website price is higher than OTAs, choose to hide it, offer a discount, or highlight exclusive perks to encourage direct bookings.
Boost your direct channel by offering small benefits like free parking, Wi-Fi, or discounts to increase your market share and attract more direct customers.

Highlight your hotel's unique value
With the DATARIA Price Comparison Widget, you highlight what makes the difference over OTAs: exclusive benefits for direct booking (Early Check-in, Upgrade, Flexible Cancellation...). Personalized promotions and messages adapted to the visitor's profile. Our widget does not compare and does not compete by price, communicates value, turning each visit into a real reservation opportunity.
Parity on demand
Monitor your pricing parity in real time
With the Price Comparison Widget for your booking engine, you can instantly check if any of your channels are not adhering to your pricing policy.
This ensures you always offer the most competitive price on the market.
For more comprehensive, large-scale control, discover our Parity Rate.

Widget metric dashboard
Measure the real impact of your promotions with dedicated KPIs
The Dataria Price Comparison Widget allows you to visualize the real-time impact of your promotions, giving you a precise view of your direct channel performance.
Track key indicators such as user interaction, parity rate, and the effectiveness of the promotions displayed on the banner. This allows you to adjust strategies instantly and maximize your conversions, ensuring your pricing and promotions are always competitive and aligned with your goals.
Design and apply personalized promos
Smart banners that increase reservations
Configure your banner with custom rules and conditions to apply promotions based on pricing strategies. For instance, if a lower price is found on an OTA compared to your website, automatically offer a discount to match or beat the price (if supported by your booking engine).
This way, you can encourage guests to book directly with you while maintaining competitive pricing.

Everything in one place
- Receive tailored alerts in the suite or via email based on key banner metrics: when a price disparity appears, when a conversion happens, reach, and more.
- Create, personalize, and schedule regular reports with the main metrics to be sent to the emails you prefer for medium-term monitoring.

Affordable investment
A simple, measurable and focused action 100% on boosting direct sales
Boost web conversion without the need for big budgets or lengthy processes.
In just a few steps, display personalized messages based on price comparisons with OTAs, highlighting the advantages and exclusive promotions of your direct channel.
Price comparisons widget integrated into your booking engine
Check out the list of the main Booking Engines integrated with our suite.

Price Comparison Widget: Here's how it works
If you miss it, we've got you covered...
- Innline type banner, integrated "inside" the Boking Engine.
- Evaluate the impact of the implemented strategies, allowing you to continuously adjust and optimize direct sales tactics.
- It includes differential perks such as parking, Wi-Fi or free coffee, Loyalty points, exclusive laundry services among others.
- Encourage up-selling by offering discounts for increase of MLOs on the direct channel vs. The Otas.
- When the price offered on other channels is higher than the hotel's website, it is shown in detail so that the client knows that he is hiring at the best price.
- If in any channel other than the web the room is offered at a lower price, choose if this alternative will not be shown, you will match the price or you will offer a specific discount.
- Apply discounts and equal rates to OTAs without coupons, directly on the Booking Engine.
- Inline-type banner, integrated directly within the Booking Engine.
- Evaluate the impact of your strategies to continuously refine and optimize your direct sales approach.
- Offer exclusive perks such as parking, free WiFi, complimentary coffee, loyalty points, and special services like laundry to enhance the value of booking directly.
- Encourage up-selling by offering discounts for increasing MLOs (Minimum Length of Stay) on your direct channel compared to OTAs. This incentivizes guests to book directly while maximizing their stay and increasing your revenue.
- When the price offered on other channels is higher than on the hotel's website, it is displayed in detail, ensuring the client knows they are booking at the best price. This transparency builds trust and encourages direct bookings.
- If in any channel other than the web the room is offered at a lower price, choose if this alternative will not be shown, you will match the price or you will offer a specific discount.
- Apply discounts or match rates to OTAs directly on your Booking Engine, without the need for coupons.
More features that fit seamlessly into our Price Comparison Widget
We’ve built our suite as an accessible and tailored Revenue Technology toolbox. Our hotel service stands out by including ↓
Multihotel
Tailored plans for hotel chains, featuring intuitive dashboards that are easily accessible for each individual hotel.
Multiuser
Access differentiated by modules and functionalities, with hierarchies established based on the user type: hotels, hotel chains, or Revenue Manager clients.
Onboarding
We support you every step of the way: from the initial integration to final training, we ensure your welcome and the setup of our suite meet your needs.
Agile set-up
Available 24/7 with easy setup, the price comparison widget integrates seamlessly with leading booking engines such as HotelGest, GIMH, Mirai, and many more. See the full list here.
They have chosen Dataria Revenue Technology
Price Comparison Widget for your Booking Engine
In Dataria, we guide you through every step
Meet our team and share any questions or concerns to receive a personalized quote, along with Free trial access to our Price Comparison Widget.