Tracking profit with sustainability in mind. Indicators that combine financial performance with environmental and social impact in hotel operations.
📊 What are Green Revenue Metrics?
Green Revenue Metrics track how income is generated with respect to sustainability principles. It’s not just how much money is earned — it’s how responsibly that income is made.
Key questions include:
- How much energy is consumed per € earned?
- What % of revenue comes from sustainable services?
- How much spend supports local or ethical suppliers?
🧮 Example Green Metrics
- Green GOP: Adjusted Gross Operating Profit including energy/resource efficiency.
- Sustainable guest revenue: Income from guests who choose eco-friendly services.
- % of green-certified revenue.
- Circular spend index: Measures how much revenue cycles back to local providers or the environment.
✅ Why are they important?
- Support responsible decision-making.
- Strengthen brand credibility with eco-conscious travellers.
- Prepare the hotel for ESG frameworks and reporting.
- Improve long-term positioning against less responsible competitors.
📘 Real-world example
An eco-lodge measures how much income comes from low-impact tourism, how much energy per guest night it uses, and how much spend supports local producers. These insights shape marketing, pricing, and partnerships.
👉 Can you charge more because you’re genuinely eco?
