❓ What is Green ADR Light?
Green ADR Light is the average daily rate of sustainable rooms. This includes rooms with eco-certifications, energy efficiency measures, or responsible materials.
👉 It measures what guests pay on average for staying in a room with added sustainable value.
🧮 Formula of Green ADR Light
Green ADR Light = Revenue from sustainable rooms / Number of sustainable rooms sold
📌 Why does Green ADR Light matter?
Because it shows whether the market is willing to pay more (or the same) for sustainable options, without going into complex technicalities.
🏨 Practical example of Green ADR Light
A hotel sells 100 sustainable rooms generating a total of €12,000.
Green ADR Light = 12,000 / 100 = €120
🔍 Disambiguation between green and traditional metrics
Although sustainable metrics follow the same logic as traditional Revenue Management metrics, their focus is narrower:
- Green ADR Light differs from traditional ADR because it measures only the revenue from sustainable rooms, not the entire inventory.
👉 In summary: Green Revenue Metrics do not replace traditional ones, they complement them by providing insights into the value and performance of sustainability within a hotel strategy.
