👉 Selling more once the guest is already with you.
📘 What is In-House Selling?
In-House Selling is the strategy of promoting upgrades, add-ons or additional services to guests who are already staying at the hotel.
📊 Formula of In-House Selling
Often tracked through:
Ancillary Revenue per Guest = Total ancillary revenue / Number of in-house guests
✅ Why is In-House Selling important?
- Increases revenue without additional acquisition cost.
- Enhances guest experience.
- Boosts average spend per stay.
💡 Practical example of In-House Selling
Offering a room upgrade, spa treatment, or late check-out at reception during check-in.
🔄 Disambiguation of In-House Selling
- In-House Selling vs Upselling before arrival: One occurs during the stay; the other before arrival.
In-House Selling vs Cross-selling: Cross-selling may happen at any stage; in-house selling specifically happens during the stay.
In summary: In-House Selling maximises the value of guests already on property.
