Also called Standard Rate.
📘 What is Fully Flexible?
A rate that allows cancellation at no cost up to a specified deadline.
📊 How to use this rate as part of a Revenue strategy
It is recommended to implement a free cancellation rate as the most flexible option within the pricing strategy, especially during periods of low demand or in early booking stages. This rate helps attract customers who prioritize security and flexibility in their purchasing decision.
Additionally, it can be configured to allow free cancellation up to a date close to arrival. In this way, although the hotel assumes a higher risk of cancellations, visibility, conversion, and booking volume increase, serving as a base to drive occupancy and complement more restrictive rates.
✅ Why is it important?
Increases conversion.
Improves customer experience.
💡 Example
Free cancellation up to 48 hours before arrival.
🔄 Disambiguation
vs Non-refundable → maximum flexibility.
vs Semi-flexible → no penalty.
👉 Book with peace of mind.
In summary: full flexibility, higher uncertainty.
