📊 What is Alos?
ALOS is a core performance metric that reveals the average number of nights per booking. It helps optimise operations, segment demand, and define stay restrictions or offers.
🧮 Formula of ALOS
ALOS = Occupied room nights / Number of bookings
✅ Why is ALOS important?
- Longer stays mean lower costs per guest.
- Helps shape minimum stay policies.
- Highlights trends (corporate vs leisure).
📘 Practical example of ALOS
300 bookings across 900 occupied room nights:
ALOS= 900 / 300 = 3 nights
👉 Indicates how many nights guests typically stay at your hotel.
🔍 Difference from Alos with other terms
- Customer Retention Rate: Measures the percentage of customers who continue to stay at the hotel during a given period, regardless of how many times they stay. It indicates loyalty and general customer fidelity.
- Stay Frequency: Shows how many times, on average, a customer stays at the hotel during a period. It measures active repetition of stays per guest.
- LOS (Length of Stay): Number of nights a guest stays in the hotel during a single booking.
- ALOS (Average length of stay): Average number of nights per stay across all guests during a specific period. It is an aggregated measure of stay patterns.
💡 In short: Retention tells you who keeps coming, frequency tells you how often each guest comes, and LOS/ALOS tells you how long they stay when they come.
