👉 It’s not just what you sell — it’s how you’re perceived.
📘 What is Brand Reputation?
Brand Reputation refers to the public perception of a hotel’s image, service quality and overall trustworthiness.
It is shaped by reviews, media presence, customer experience and word-of-mouth.
📊 Formula of Brand Reputation
Not a single formula, but often analysed through:
- Review Score Average
- Net Promoter Score (NPS)
- Sentiment Analysis
✅ Why is Brand Reputation important?
- Directly influences pricing power.
Impacts booking conversion. - Strengthens loyalty and repeat business.
💡 Practical example of Brand Reputation
Two hotels with similar location and facilities — the one with stronger reviews and perceived quality can command higher rates.
🔄 Disambiguation of Brand Reputation
- Brand Reputation vs Reviews: Reviews are individual opinions; reputation is the aggregated perception.
- Brand Reputation vs Positioning: Positioning is strategic intent; reputation is market perception.
In summary: Brand Reputation determines how much trust — and price — your brand can command.
