👉 Last-minute bookings that are not allowed under certain rates.
📘 What is Close to Arrival (CTA)?
Close to Arrival (CTA) is a restriction that prevents booking a room if the arrival date is too close, usually set to manage demand and optimise revenue.
- Used for promotional rates or special room blocks.
- Stops rooms from being sold at lower rates just before arrival, protecting profitability.
✅ Why is Close to Arrival (CTA) important?
Because it allows the hotel to control availability and maximise short-term revenue:
- Maintains high rates during peak demand days.
- Prevents last-minute bookings from undercutting occupancy rates.
- Helps plan inventory and rate distribution.
💡 Practical example of Close to Arrival
A hotel sets a 3-day CTA: a guest trying to book for tomorrow cannot access the promotional rate; only the standard or higher rate is available.
🔄 Disambiguation of Close to Arrival
- CTA vs Cut-off: Cut-off limits bookings until a certain date, while CTA limits bookings when the arrival date is near.
- CTA vs General Restrictions: CTA is a specific type of restriction aimed at protecting last-minute revenue.
In summary:
Close to Arrival = a restriction that limits bookings just before arrival, protecting revenue and avoiding last-minute discounted sales.
