Online Reviews as score. Feedback with guest opinions and ratings on platforms such as Booking.
👉 What guests say about your hotel after their stay — public, visible, and influential.
📊 What are ratings?
Guest ratings are numerical scores (usually 1–10 or 1–5 stars) left on platforms like Google, Booking.com, or TripAdvisor. They reflect guest satisfaction and are tied to your brand’s online reputation.
✅ Why are they important?
- Influence your perceived quality and value.
- Affect conversion rates and ranking on OTAs.
- Impact pricing and positioning strategies.
- Drive trust (or mistrust) in booking decisions.
📘 Practical example
Hotels with an average rating above 9.0 tend to convert better and justify higher ADRs.
Difference between Guest Ratings and Positioning
Although they are sometimes confused, guest ratingsand a hotel’s positioning are not the same.
- Ratings reflect the guests’ subjective perception of their stay, usually shared on platforms like Booking, Google or TripAdvisor.
- Positioning, however, is a broader and more strategic concept: it refers to the place the hotel occupies in the mind of potential guests within the market, taking into account factors such as pricing, visibility, reputation and value proposition.
A hotel may have excellent reviews and still be poorly positioned if it doesn’t appear prominently in search results or if its value for money isn’t competitive.
