📘 What is Non-refundable?
A rate that does not allow cancellation or refund once the booking has been confirmed.
📊 How to use this rate as part of a Revenue strategy
It is recommended to implement a non-refundable rate during periods of high demand, with the aim of securing revenue and reducing the volume of cancellations.
Additionally, it can be strategic to offer a variant of this rate that, while maintaining the non-refundable condition, allows date modifications. In this way, the hotel guarantees the booking and protects its revenue, while also providing greater flexibility to the customer, improving their perception and increasing the likelihood of conversion.
✅ Why is Non-refundable important?
- Â Secures revenue.
- Reduces uncertainty.
- Improves demand forecasting.
💡 Practical example
Booking with a -15% discount, but with no cancellation option.
🔄 Disambiguation
vs Flexible → no room for cancellation here.
vs Semi-flexible → there is no partial penalty; it is total.
👉 Lower price, no way back.
In summary: secure revenue, zero flexibility.
