📊 What is Rate Shopping?
Rate Shopping is the process of collecting and comparing room rates from competitor hotels (your compset) across OTAs, brand.com, and other channels. This is usually done using automated tools called rate shoppers.
✅ Why is it important?
- Helps position your hotel competitively.
- Detects price gaps and parity issues.
- Supports dynamic pricing strategies.
- Keeps you informed of your market in real time.
📘 Practical example of Rate Shopping
If your competitor increases their rate for next Saturday and your rate stays the same, you may gain bookings — or lose revenue by not adjusting.
👉 Technique to monitor in real time prices of your direct competitors in the different online sales channels. A practice used to track competitor hotel prices across channels and dates.
