📊 What is a Channel Manager?
A Channel Manager is a system that connects the property management system (PMS) of a hotel with various online distribution platforms (such as OTAs, GDS, direct reserve engines). Sync in real time availability, fees and reservations to avoid overselling and maximize exposure.
🧮 How does a Channel Manager work?
- Updates room availability and prices instantly across all connected channels.
- Consolidates bookings into one system to streamline management.
- Prevents double bookings and errors by automatic synchronisation.
✅ Importance of a Channel Manager
- Increases distribution reach and potential bookings.
- Saves time by centralising channel management.
- Reduces risks of overbooking and miscommunication.
- Provides data for better decision-making in sales and pricing.
📘 Practical example of Channel Manager
A hotel uses a Channel Manager to update its rates simultaneously on Expedia, Booking.com, and its own website, ensuring consistent pricing and availability without manual input.
👉 A tool or software that helps hotels manage and distribute their room inventory across multiple online sales channels efficiently.
