👉 Measures how guests perceive the value for money of your hotel at booking time.
📊 What is DQI?
TThe Dataria Quality Index (DQI) is a proprietary indicator developed by Dataria that quantifies the perceived value of your hotel — not based on price alone, but on what guests feel your hotel is worth within the booking context.
It uses AI to compare your property with others in your market, showing how your offer is interpreted from the guest’s perspective.
🧮 What feeds the DQI?
The DQI is driven by Quality Deciding Factors:
- Guest review scores
- Location and surroundings
- Room and facility quality
- Included services (breakfast, cancellation, perks…)
- Photos and visual perception
- Relative pricing
- Overall attractiveness of the offer
These factors are updated dynamically and contextually, analyzing the real behaviors and preferences of the market.
✅ Why does it matter?
- Shows how you’re being perceived in the booking funnel.
- Helps identify why you’re winning or losing bookings.
- Supports smarter pricing and merchandising decisions.
- Allows you to improve value without just cutting rates.
📘 Example scenario
A hotel is priced competitively but sees fewer bookings than its compset. The DQI reveals that while the price is right, the offer is less appealing visually and lacks key amenities.
→ The hotel updates its imagery and adds value, without dropping the price.
🔍 DQI vs MPI – What’s the difference?
Although both are comparative indices, they do not measure the same:
🔸 MPI (Market Penetration Index) Measures share of occupancy compared to the market.
🔹 DQI (Dataria Quality Index) Measures the perceived value of your offer by guests.
→ The DQI helps explain your MPI. They’re not rivals — they’re complementary.
