👉 Predicting how much demand you will have in the future.
📘 What is Demand Forecasting?
The process of estimating future demand using historical data, trends, events and guest behaviour.
✅ Why is it important?
It helps optimise pricing, inventory, staffing and strategic planning.
💡 Practical example
If Easter demand is expected to be strong, the hotel can increase rates in advance.
🔄 Disambiguation
Forecast ≠OTB.
In summary: Forecast looks ahead; OTB looks at what is already booked.
