Business Intelligence that’s easy for the whole team to use, not just the data nerds.
👉 Business Intelligence that’s accessible, understandable and useful for the entire team — not just analysts or managers, so everyone can make smart choices.
📘 What is Democratic BI?
Democratic BI is a Business Intelligence approach that removes technical and hierarchical barriers to accessing and using data. It means anyone in the hotel team —from front desk to marketing— can consult, interpret and act on data without needing an analyst or struggling with complex spreadsheets.
It’s a more inclusive, agile way of working with data in the day-to-day hotel operations.
✅ Why is it important?
- Empowers staff to make informed, independent decisions.
- Speeds up operations by reducing data bottlenecks.
- Shifts the mindset from dependency to autonomy.
- Enhances interdepartmental coordination with shared insight.
💡 Practical example
Instead of waiting for the revenue manager’s weekly report, the front desk manager checks Dataria’s dashboard directly to track occupancy, spot demand peaks and adjust overbookings — all in real time, in a simple and visual interface.
🔄 The Dataria way
At Dataria, we believe data should serve people, not the other way around. Our tech is designed so that everyone in the team can use it, without needing technical skills. We democratise data with clear dashboards, accessible language and focus on what really matters.
❗ Clarifying: Democratic BI, Traditional BI and Data Literacy
- Traditional BI usually delivers reports to analysts or management and often requires technical knowledge to be useful. It’s restrictive and siloed.
- Democratic BI opens access to data for all team members, using intuitive, visual and accessible tools. It’s not just technological, but cultural.
- Data Literacy is the ability to read, understand and work with data. Democratic BI fosters it by making sure everyone can grasp the meaning of data and act on it.
