Revenue Glossary​

Destination Management Company (DMC)

👉 Acts as a local expert, coordinating all tourism services and events within a specific destination.

📘 What is a Destination Management Company (DMC)?

A DMC is a company specialising in the comprehensive organisation and management of tourism services and events within a given destination.

  • Services range from transfers, accommodation and activities, to congresses, incentives and corporate events.
  • Their in-depth local knowledge helps optimise experiences, logistics and costs.

✅ Why is a DMC important?

Because it allows hotels, agencies and companies to plan trips and events without being local experts.

  • Ensures quality, efficiency and coordination of all services.
  • Delivers complete and memorable experiences for clients.

💡 Practical example of a DMC

A company organises a 3-day corporate incentive in Barcelona: the DMC coordinates transport, hotel accommodation, cultural activities and themed dinners, ensuring everything runs smoothly.

🔄 Disambiguation of DMC

  • DMC vs Tour Operator (TTOO): Tour Operators sell travel packages via agencies, while a DMC manages and executes services locally.
  • DMC vs OTA: OTAs sell rooms or experiences directly to the customer; DMCs coordinate everything on-site.

In summary:
DMC = local expert that organises and manages complete experiences and events at a destination.

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