What is Eco Choice Rate? ❓
Eco Choice Rate is the percentage of guests who choose sustainable options when offered (in rooms, add-ons, or experiences).
👉 Think of it as a green sensitivity thermometer for your guests.
Formula of Eco Choice Rate 🧮
Eco Choice Rate = Number of bookings with a sustainable option / Total bookings with an option available
Why does Eco Choice Rate matter?
Because it shows whether guests truly value and choose sustainable options, and whether we are communicating their value effectively.
Practical example of Eco Choice Rate 🏨
If 200 guests had the option to book a sustainable room in a month, and 50 did so:
Eco Choice Rate = 50 / 200 = 25%
💡Eco Choice Rate measures how many guests opt for sustainable choices when given the chance.
