💡 A Dataria-exclusive innovation, the FDQ algorithm brings benchmarking into the modern era.
It doesn’t just compare prices — it contextualises them dynamically based on quality, perception, and positioning.
📊 What is FDQ?
FDQ (Fair Dynamic Quality) is a proprietary Dataria indicator that allows you to benchmark your hotel against any property on the market — not just your compset.
It automatically adjusts for key differences such as:
- ⭐ Hotel category
- 💶 Advertised rate
- 🌟 Guest perception (reviews)
👉 The result: a fair, dynamic, and data-informed evaluation of your price-quality positioning.
🧠 Why is it innovative?
Because it moves away from rigid compsets and static benchmarks, offering a dynamic, guest-based perspective through:
- Actual customer behaviour data
- Value-adjusted algorithmic modelling
- Broader market awareness
📘 Example scenario
A 3-star hotel with a review score of 8.5 and a price of €120 is compared with a nearby 4-star hotel rated 7.8 at €140.
FDQ calculates whether the first hotel’s rate is justified or misaligned based on fair perception and positioning.
→ A low FDQ may indicate untapped potential to raise prices.
→ A high FDQ may show misperceived value and signal the need to improve guest satisfaction or pricing strategy.
✅ Why it matters
- It lets you benchmark beyond your fixed compset
- It gives a real, dynamic and fair insight into positioning
- It empowers smarter pricing and revenue strategy decisions
🔄 Disambiguation with MPI and DQI
While FDQ, Market Penetration Index (MPI), and Dataria Quality Index (DQI) are related to competitive analysis and positioning, each focuses on different dimensions:
- MPI measures relative market share, i.e., your hotel’s portion of the market compared to competitors in terms of occupancy or sales volume.
- DQI is a customer perspective quality-price relationship index, measuring how well the price-to-quality balance is perceived versus direct competitors.
- FDQ goes further by offering a dynamic, multi-factor adjusted comparison (rate, category, perception) placing your hotel in a fair, equitable position across the entire market, not just your compset.
In summary, FDQ evaluates fair, adjusted price-quality positioning among the compset, MKI measures market share, and DQI measures quality-price perception within a competitive set.
