👉 The bookings that have come in since the last time you checked.
📘 What is Pickup?
Pickup measures the number of bookings, room nights, guests or revenue added over a specific period of time.
It is one of the most widely used Revenue Management metrics because it shows how demand is evolving in real time and which dates are gaining momentum.
Pickup can be analysed in terms of:
- bookings,
- room nights,
- occupancy,
- revenue,
- ADR,
- segments,
- channels.
📊 Pickup Formula
Pickup = Current Bookings – Bookings Recorded at an Earlier Point in Time
For example:
7-Day Pickup = Today’s Bookings – Bookings 7 Days Ago
It can also be measured in:
- room nights,
- revenue,
- occupancy,
- ADR.
✅ Why is Pickup important?
- Identifies demand changes quickly.
- Supports timely pricing and restriction decisions.
- Highlights dates that are accelerating or slowing down.
- Improves forecast monitoring.
- Helps measure the impact of campaigns, events and commercial actions.
💡 Practical example of Pickup
On Monday, a hotel had sold 80 rooms for the upcoming Saturday.
By Friday, it had sold 120 rooms for the same date.
→ Pickup = 40 rooms
This indicates growing demand and may justify a pricing review.
🔄 Disambiguation of Pickup
- Pickup vs Booking Pace:
Pickup measures bookings added during a specific period.
Booking Pace measures the cumulative speed at which bookings are building. - Pickup vs Occupancy:
Occupancy shows the current level of filled rooms.
Pickup shows how much that occupancy has grown recently. - Pickup vs Forecast:
A forecast estimates future performance.
Pickup measures actual realised booking growth. - Pickup vs Demand:
Demand reflects market interest.
Pickup reflects bookings that have actually been secured.
In summary: Pickup = the bookings gained over a specific period that contribute to occupancy and revenue growth.
