👉 Switching off without travelling too far.
📘 What is a Staycation?
The term Staycation combines stay and vacation, referring to leisure trips or short breaks taken close to the traveller’s usual place of residence.
In hospitality, staycations are often linked to:
- urban getaways,
- wellness experiences,
- gastronomy,
- local activities,
- weekend breaks,
- proximity leisure travel.
This type of demand became especially relevant after the pandemic, strengthening local and domestic tourism.
📊 Staycation Formula
There is no single formula, although it is commonly analysed through indicators such as:
- percentage of local guests,
- proximity bookings,
- geographical radius of origin,
- average length of stay.
✅ Why are Staycations important?
- Reduce dependency on international tourism.
- Help maintain occupancy during low-demand periods.
- Increase revenue linked to local experiences and ancillary services.
- Encourage loyalty among nearby customers.
- Allow highly targeted campaigns with lower acquisition costs.
💡 Practical example of a Staycation
A boutique hotel in London launches a “Weekend Urban Escape” package aimed at local residents and nearby regions, including breakfast, spa access and late check-out.
🔄 Disambiguation of Staycation
- Staycation vs Domestic Tourism:
All staycations are part of domestic tourism, but staycations specifically focus on short-distance leisure breaks. - Staycation vs Bleisure:
Bleisure combines business and leisure travel; staycations are purely leisure-oriented. - Staycation vs Day Use:
Day use does not include overnight stay; staycations do.
In summary: Staycation = staying close to home while still disconnecting, enjoying experiences and travelling with a more local mindset.
