Best Practices in Revenue Management 2025: Keys to Hotel Success
Revenue Management (RM) has become a vital discipline for hotels looking to stay competitive and profitable in an ever-changing market. In 2025, the focus on revenue optimisation continues to evolve, driven by new technologies and more personalised strategies. So, how can you make sure your hotel stays ahead of the curve? Below we share the top Revenue Management practices for 2025 to help you maximise revenue and occupancy.
Last week, we took part in the webinar “Master the Art of Hotel Revenue and Distribution”, hosted by HotelSaas. Our Commercial Director, Carolina Bobes Llames, joined a panel of experienced and passionate professionals from across the hospitality tech space:
🔹 BeSafe Group – Prepaid rates with built-in insurance, presented by Francesca Crepaldi. A solution designed to protect guests while ensuring guaranteed revenue for hotels.
🔹 Hotetec – Smart distribution and channel management, with CEO Víctor Sánchez Martí. They offer tech that helps boost online distribution control and sales.
🔹 Dataria – Revenue Management Software offering RMS, rate shopper and Business Intelligence tools, presented by Carolina Bobes Llames.
🔹 Prestige Software – Conversion-optimised booking engine and PMS, with Oriol Bonet Martin. Specialists in tech solutions for maximising profitability and direct conversion.
Here’s a quick recap of some of the key takeaways we shared during the session:
🧠 Timing is everything in revenue decisions
It’s not just about what decisions you make, but when you make them. Having access to real-time data and active alerts allows you to act at the right moment and fine-tune your strategy.
🔗 Tool integration = a clearer view
Using tools like a Rate Shopper, BI platform and early alerts together — rather than as standalone systems — gives you a fuller picture of the market and improves performance.
🏨 Flexible tech that fits any hotel
At Dataria, we provide solutions tailored to your needs — whether you’re a small independent hotel or a large chain. Our tools grow with you, adding new features as your needs evolve.
📊 Tech as a decision-making ally
Reliable, well-structured data is essential for confident decision-making. A strong integration between systems gives you the transparency and trust you need to act with certainty.
⚠️ Avoid common pricing and distribution mistakes
Inconsistent data and poorly synced tech can lead to delayed or flawed decisions — and that hurts your revenue strategy.
🛒 Boosting direct channel performance
Smart tools like web widgets, personalised offers and rate disparity alerts help improve direct bookings and make your website more competitive against OTAs.
💼 Support for small and independent teams
User-friendly automation and time-saving tools level the playing field — helping smaller hotels compete with the bigger players by giving them access to tools once reserved for large chains.
🔮 Hotel Revenue Trends for 2025
Customer behaviour is constantly shifting. In 2025, agility will be key: hotels need fast, data-informed decisions backed by smart alerts that highlight what’s worth your attention — so your focus stays where it matters most.
This summary captures the main insights we shared during the webinar. For a deeper dive into these topics — including personalisation, rate diversification (with flexible and non-refundable options like BeSafe), artificial intelligence, smart alerts, and more — you can watch the full session here.
Want to see how Dataria can help optimise your hotel’s revenue strategy? Get in touch to book a demo and access a free trial of our suite.
