How to monitor hotel competition without wasting time or energy?
In a landscape where every decision matters, knowing what your competitors are doing is key to staying ahead. That’s why, at Dataria, we’ve developed a new version of our Rate Shopper— designed to make analysing hotel competition faster, more visual, and accessible to everyone on your team.
🔎 Why is it important to keep an eye on your compset?
Your compset (your set of direct competitor hotels) directly influences your pricing strategy, your positioning on sales channels, and the business decisions you make daily. Knowing what your competitors are doing doesn’t mean copying — it means anticipating, defending your value proposition, and spotting opportunities that might otherwise go unnoticed.
But to make the right decisions, you need (3) three things: reliable, up-to-date, and easy-to-interpret information.
⚙️ Tools to save time and energy
These days, there are tech solutions designed specifically to make this task easier. These tools let you:
- Automatically collect your competitors’ public rates from major OTAs (booking, , Expedia, etc.)
- Compare rates according to room type, cancellation policies or sales channels
- Filter key dates (events, bridges, weekends) and detect behavior patterns
- Receive daily or weekly reports in your email, with the most relevant data already organized
- View alerts or deviations tell you when a competitor has dropped (or raised) prices significantly
With tools like these, monitoring the market is no longer a time-consuming manual task — it becomes a source of clear, fast, and actionable insights.
🧠 The important thing: have time to think
Automating your compset tracking doesn’t just save time — it frees up energy to analyse, plan, and make better decisions. No more keeping one eye on the screen all day just to check if someone’s dropped their prices or a channel’s launched a promotion. The relevant info comes to you — and you decide what to do with it.
📌 Practical tips to monitor your hotel competition:
- Define your compset carefully: It’s not just who’s nearby — it’s who’s competing for the same type of guest.
- Segment by key dates: High season, local events, and long weekends are when competitor movements matter most.
- Don’t obsess over being the cheapest: What matters is understanding the context and acting in line with your positioning.
- Make the most of automatic reports: Getting a daily or weekly summary in your inbox helps you take action without even logging in.
🔄 The new version of Rate Shopper: clearer, more visual, and more useful
After listening to our users and analysing how they use the platform, we’ve completely revamped the visual experience of our price comparison module. The goal? To make it effortless for you to understand what your compset is doing.
This new version of the Rate Shopper includes:
- New screen layouts for faster interpretation
- A cleaner, more intuitive menu aligned with the rest of the suite — all your key info at a glance, no extra clicks
- A new layout of the free extension for users combining Rate Shopper + Business Intelligence: Control Panel
We’ve reorganised the Rate Shopper module by relocating submenus and views:
📊 Simplified viewis now located in the Views menu (top right), under Full Analysis
🗓️ Strategies is now called Calendar.
For those using Rate Shopper + BI, the free extension now enables the Control Panel, where:
📈 Strategies / Strategic Analysis is now Control Panel / Daily Analysis
📌 Strategies / Events is now Control Panel / Events
- We’ve also improved how dates are displayed: now each day appears in a clearer and more consistent format.
- You can choose which days of the week to highlight in your graphs (Saturdays and Sundays are selected by default). Just go to “Settings” (gear icon at the top right) to customise them.
- Want even more precision? The optional Alerts add-on lets you receive instant notifications when a KPI in your compset changes — so you can take action as soon as something shifts.
🧠 Hotel competition and faster decisions
With this update, your compset data is always visible, up-to-date and well-organised. No more searching for what matters — the key insights are right where you need them.
You’ll also find:
A new option to schedule daily Excel reports including compset pricing, reviews, and comments from the online reputation module — sent straight to your inbox. Ideal for staying informed before your first coffee of the day.
✅ Because keeping track of your competition shouldn’t be complicated
At Dataria, we believe in continuous improvement driven by real-world use. This new version of the Rate Shopper is a direct result of listening to hoteliers like you — professionals who want tools that fit their way of working.
Already using the new Rate Shopper? Try it out today and see how it can help you analyse your hotel competition more effectively — and with less effort.
Need a demo?
📩 Just send us a message and we’ll be happy to arrange one.
