What is Sustainable Ancillary Revenue Share?❓
Sustainable Ancillary Revenue Share is the percentage of ancillary revenue (F&B, upselling, experiences, wellness…) that comes from sustainable options.
👉 It shows whether sustainability is profitable beyond the room.
Formula of Sustainable Ancillary Revenue Share 🧮
Sustainable Ancillary Revenue Share = Sustainable ancillary revenue / Total ancillary revenue
Why does Sustainable Ancillary Revenue Share matter?
Because it reveals how deeply sustainability is integrated into the full guest experience, and whether it provides not only social and environmental value but also economic value.
Practical example of Sustainable Ancillary Revenue Share 🏨
A hotel generates €10,000 in ancillary revenue per month, of which €2,000 comes from sustainable products (e.g., eco menus or experiences with responsible local providers).
Sustainable Ancillary Revenue Share = 2,000 / 10,000 = 20%
🔍 Disambiguation between green and traditional metrics
Although sustainable metrics follow the same logic as traditional Revenue Management metrics, their focus is narrower:
- Sustainable Ancillary Revenue Share is similar to tracking ancillary revenue in general, but specifically focused on sustainable products and services.
👉 In summary: Green metrics do not replace traditional ones, they complement them by providing insights into the value and performance of sustainability within a hotel strategy.
