Definition
Travel window refers to the period during which a guest can stay as part of an offer, promotion or demand analysis.
It should not be confused with the booking window, as it relates to when the stay happens, not when the booking is made.
Why it matters
Understanding the travel window helps to:
- Design promotions with clearly defined stay dates.
- Analyse demand across specific periods.
- Adjust pricing and restrictions based on consumption dates.
- Avoid confusion between booking and travel timing.
It is key to aligning pricing, marketing and distribution.
Clarification: travel window vs booking window
- Travel window → When the stay takes place.
- Booking window → When the booking is made.
Practical example
A promotion may allow bookings in March (booking window), but only for stays between June and August (travel window).
