Revenue Glossary

Average price per sold room, per day. 👉 On average, how much are you charging for each room someone actually stays in?

(ADV. Bookings made well ahead of arrival date. 👉 Helps you understand the pace and adjust prices.

Average of nights per booking. Formula: Total nights / Number of Bookings 👉 If they book you many times a single night… check your mix.

Tool that allows direct online reservations on the hotel website. 👉 Where you book without intermediaries.

(Active distance from date). Time between booking date and arrival date.👉 How many days are left for the stay.

Lowest possible rates a hotel is willing to offer. 👉 The ground of your profitability.

Bookings that are cancelled before arrival. 👉 Important to differentiate between refundable and non-refundable.

📊 What is a Channel Manager? A Channel Manager is a system that connects the property management system (PMS) of a hotel with various online distribution platforms (such as OTAs, GDS, direct reserve engines). Sync in real time availability, fees and reservations to avoid overselling and maximize exposure. 🧮 How

Breakdown of bookings by channel (direct, OTA, GDS, etc.). 👉 Where are your bookings actually coming from?

Comparing with other hotels ethically and using real (not puffed-up) data. 👉 Checking out the competition – but keeping it classy.

(Compset). Group of competitor hotels used as benchmark in pricing and performance strategy. 👉 Your “healthy rivals”: same segment, zone or type of client.

(COSTPAR). Operating costs divided by the number of available rooms.👉 What it costs you to have a room ready, whether you take care of it or not. Formula: Operating Costs / Available Rooms.

Suggesting complementary products or services. 👉 “Do we add breakfast or late check-out?”

(CLV) (For hotels). Total value a guest brings across all their stays. 👉 It’s not all about that first booking – think long game.

Booking type. Room rented for a few hours during the day, not overnight. 👉 Perfect for scales, work, short getaways.

Business Intelligence that’s easy for the whole team to use, not just the data nerds. 👉 Like what we do at Dataria – so everyone can make smart choices.

How much your business leans on a single channel or guest type. 👉 If it’s all riding on Booking.com… yeah, that’s a red flag.

(Double Use Single). Rate for a double room used by one person. 👉 A single customer, but in a double room.

Constantly tweaking prices based on how far out the bookings are. 👉 A booking 30 days in advance isn’t the same as one made last-minute.

Clear, honest reasons behind price differences. 👉 If you’re charging more, make sure it makes sense – and say why.

Sales projection based on historical data and current demand. Very useful to control in real time the fulfillment of your main goals in the different indicators (KPIs).👉 Allows you to anticipate and adjust prices or personal.

The continuous process of updating predictions based on new data. 👉 More than predicting punctually, it’s tuning all the time.

Global Distribution System. 📊 What is a GDS? A GDS (Global Distribution System) is a technology platform that enables hotels to distribute their room inventory directly to travel agencies, especially offline and corporate agents. It acts as a bridge between a hotel’s system and the travel agents booking on behalf

Tracking profit with sustainability in mind. 👉 Can you charge more because you’re genuinely eco?

(GoPPar). Gross operating profit divided by the number of available rooms. 👉 It goes beyond RevPAR because it includes operating costs. 📊 What is GOPPAR? GOPPAR stands for Gross Operating Profit Per Available Room. This key metric in the hotel industry shows the net operating profit generated by each available

(Hotel Budget). Annual plan of income, expenses and expected profitability.👉 Your economic roadmap for the year.

📊 What is Hotel Market? In hotel revenue management, “Hotel Mareket” is a term used to describe the geographical or commercial market where the hotel competes. It includes the local demand, competition, and economic factors influencing performance. 🧮 Factors defining Hotel Market ✅ Importance of Hotel Market 📘 Practical example

Mix of automation + human judgement to set rates. 👉 How we do it at Dataria: tech gives the suggestion, you make the call.

(Information Technology Manager). Person in charge of the hotel’s technology infrastructure. 👉 The person who makes everything digital and technological work.

(KISS: Keep it simple, stupid). Principle to simplify processes and avoid unnecessary complexity. 👉 Don’t complicate rates or processes: simple sells.

Bookings made shortly before arrival, usually less than 48 hours. 👉 Opportunity or time bomb.

Gap between booking date and check-in. 👉 How far in advance are people booking?

Average number of nights guests stick around. 👉 How long do folks usually stay with you?

Grouping customers by behaviour or booking channel. 👉 Not all guests are looking for the same thing, right?

Technique. Prioritising reservations by revenue contribution. 👉 The system chooses the most profitable rate according to business rules.

Percentage of rooms sold vs. total available. 👉 How full is your place tonight?

(Online Travel Agency). Intermediary platforms that sell rooms online to the final customer. Example: Booking, Expedia, etc. 👉 The online agencies that we all use… but they charge commission.

Selling more rooms than you’ve got, banking on cancellations. 👉 A bit risky – but smart if you know what you’re doing.

Adapting the guest experience, offers or communication to individual preferences and behaviours.It can involve customised emails, room suggestions, price recommendations or upselling strategies based on guest data. 👋 Personalisation isn’t spying — it’s understanding. The better you know your guest, the easier it is to offer exactly what they need…

New bookings made over a set period. 👉 How fast are rooms flying off the shelf?

Property Management System — A Hotel Management System technology. 📊 What is a PMS? A PMS (Property Management System) is the core operational software of a hotel. It handles everything from guest arrivals and departures to room allocation, billing, housekeeping status, reporting and integrations with other systems like channel managers,

Positioning of a hotel in the market. 📊 What is hotel positioning? Positioning refers to how your hotel is perceived by potential guests in relation to other accommodations. It’s not just about price, star rating or location — it also involves your online reputation, perceived quality, design, services, reviews, and

📊 What is pricing? Pricing refers to determining the right room rates to balance occupancy and profitability. It takes into account demand trends, competitor rates, special events, seasonality, and customer segments to adjust prices dynamically or periodically. 🧮 Key factors that influence pricing ✅ Importance of pricing 📘 Practical pricing

Actual profit per channel – not just sales numbers. 👉 Which one’s bringing you real cash, not just bookings?

(PMS). Software used to manage hotel operations like check-in, billing, housekeeping, etc.👉 The ‘operational brain’ of the hotel.

Official public room rates without any discounts. 👉 The “list price” that no reseller usually pays.

Keeping your prices the same across all channels. 👉 What you try to avoid to stop losing margin for no good reason.

👉 Income generated solely from the sale of hotel rooms. 📊 What is Revenue? Revenue is the total money earned from rooms sold over a specific period, excluding other sources like food or events. 🧮 Revenue Formula Revenue = Average Daily Rate (ADR) × Number of rooms sold ✅ Importance

👉 The strategic process of optimising a hotel’s revenue by managing pricing, distribution, and availability. 📊 What is Revenue Management? Revenue Management uses data analysis and strategies to sell the right room, to the right customer, at the right price, at the right time to maximise total hotel revenue. 🧮

(RPO) Total revenue divided by the number of occupied rooms. .Formula: Total Revenue / Occupied Rooms.

(Revenue per Available Room) Average income per available room – it’s ADR × Occupancy. 👉 Tells you how well your rooms are really performing, booked or not.

Fluctuations in demand depending on the season or time of year. 👉 You don’t sell the same in August as in January.

Strategic planning of staff based on expected occupancy. 👉 How many people do you need today at reception or in flats according to your reservations.

All income generated by the hotel: Rooms + F&B (Food & Beverage) + Extras + Other Services. 👉 Everything that goes in the box, not just for sleeping.

Total income from all sources, per available room 📊 What is TRevPAR? TRevPAR stands for Total Revenue per Available Room. It measures the total revenue (rooms, F&B, spa, parking, etc.) generated per available room in a given period. 🧮 Formula Trevpar = Total Income / Rooms Available ✅ Why is

Encouraging guests to upgrade to higher-value products. 👉 “Do you want a room with a view for only €20 more?”