ADR
Average price per sold room, per day. 👉 On average,
Glosario Revenue Dataria
Revenue Glossary
At Dataria, we like to keep things simple.
This glossary is made for anyone on the team — whether you’re in revenue, management, front desk or marketing — to quickly check what each technical term we use actually means.
No fluff. No pointless jargon.
Channel Mix
Breakdown of bookings by channel (direct, OTA, GDS, etc.). 👉
Collaborative Benchmarking
Comparing with other hotels ethically and using real (not puffed-up)
Customer Lifetime Value
(CLV) (For hotels). Total value a guest brings across all
Democratic BI
Business Intelligence that’s easy for the whole team to use,
