👉 Selling directly through social media platforms.
📘 What is Social Commerce?
Social Commerce refers to selling hotel services directly via social media platforms such as Instagram, TikTok, or Facebook.
It integrates content, engagement and transaction in the same ecosystem.
📊 Formula of Social Commerce
Commonly measured as:
Social Conversion Rate = Bookings from social platforms / Total social traffic
✅ Why is Social Commerce important?
- Reduces reliance on intermediaries.
- Strengthens brand visibility and engagement.
- Encourages impulse and direct bookings.
💡 Practical example of Social Commerce
A guest books a weekend getaway directly through an Instagram link connected to the booking engine.
🔄 Disambiguation of Social Commerce
- Social Commerce vs Digital Marketing: Marketing drives visibility; social commerce drives direct transactions.
- Social Commerce vs Direct Channel: It is a type of direct channel, but specifically via social platforms.
In summary: Social Commerce turns engagement into revenue.
